Why Nigerian Youths Are In Love With TECNO Brands
In light of this, the brand birthed the Light Up Your Dream initiative that brings youth entrepreneurs together and has them share their business plan and aspirations. Through the initiative, TECNO has supported no less than 10 entrepreneurs with 1 Million Naira each.
Take, for instance, Jeremiah Okon, who is a ginger farmer who wanted to be one of the biggest farmers in Africa. To do this, he needed to grow his business. After winning 1 million Naira through Light Up Your Dream, he increased his farmland to 5 acres and his yearly yield of ginger to 1,500 bags.
Yet another winner, Basiru Bolatito was a seamstress in the South West. Winning the 1-million-naira prize money made it possible for her to move to a bigger city and buy modern sewing equipment which has increased her ability to service bigger clients, employ others, and invest.
TECNO also has their annual Spark Talent Hunt where they go to tertiary institutions in search of outstanding talents and rewarding them financially with 3 winners currently on monthly salary for a year. For this year’s edition, the brand gave away 1M Naira.
Without a shadow of a doubt, TECNO has consistently done commendably well in ensuring that youths are enhanced to reach their potentials. If other brands in the country take up half the responsibility that TECNO has, Nigeria will be a much better place.
Like I stated earlier, youths are the future. Even before grand opportunities like TECNO’s present themselves, we need to keep acquiring new skills, honing old ones, and keeping hope alive. Happy International Youths Day!
